Are We Messaging It Right?

Are We Messaging It Right?

Is this how your team feels about budget meetings? Maybe it's a communication issue.

I'm aware of the irony that I speak for a company called Color Accounting when I concede that we're not all about accounting. Getting our clients to understand accounting is only a step on the way to the main game.  

That main game is business acumen. Accounting is merely a means to the end of building business acumen.

However, we strongly believe that teaching business acumen without creating a solid foundation of accounting literacy is building a house on sand. 

So it's important to keep accounting in the message, even if it makes the messaging harder. 

We recently created a short video which talks about accounting and business acumen. Please click this link, or either of the graphics in this email, to watch our 2:10 animated clip.

I'd really like to hear your comments after you watch it. Does it make sense to you? Have you seen people react this way?

I always love hearing back from readers of this weekly email. And if you hit reply with your comments, I'll be all ears as usual.

Best as always, Peter
Sharing a common language gives every team a better chance to succeed