I'm aware of the irony that I speak for a company called Color Accounting when I concede that we're not all about accounting. Getting our clients to understand accounting is only a step on the way to the main game.
That main game is business acumen. Accounting is merely a means to the end of building business acumen.
However, we strongly believe that teaching business acumen without creating a solid foundation of accounting literacy is building a house on sand.
So it's important to keep accounting in the message, even if it makes the messaging harder.
We recently created a short video which talks about accounting and business acumen. Please click this link, or either of the graphics in this email, to watch our 2:10 animated clip.
I'd really like to hear your comments after you watch it. Does it make sense to you? Have you seen people react this way?
I always love hearing back from readers of this weekly email. And if you hit reply with your comments, I'll be all ears as usual.
Best as always, Peter